About Grootin Live

Curating live experiences since 2013.

Grootin Live connects brands, wedding planners, and event managers with India's most in-demand artists — and produces the events around them. Across 5000+ shows, 200+ celebrities, and 50+ brands, we've been one trusted team for talent and production, from first enquiry to final encore.

5000+
Shows produced
200+
Celebrities booked
50+
Brands served
Since 2013
Live experiences

What we do

Artists, Celebrities & Influencers

Booking, negotiations, and logistics — matching brands and events with the right talent.

Live Entertainment

Music festivals, brand activations, and theatre-scale productions, from ideation to execution.

Event & Wedding Planning

Bespoke events and luxury weddings — artist bookings, stage production, and hospitality.

Experiential Marketing

Immersive, interactive campaigns (incl. VR/AR) that build emotional brand connection.

Brand IPs

Developing and managing brand intellectual property — identity, assets, and licensing.

Recognition

A trusted, recognised partner

Grootin Live is recognised by DPIIT under the Government of India's Startup India initiative, and has delivered marquee events with names like Amitabh Bachchan, Salman Khan, and Diljit Dosanjh.

DPIIT
Recognised Startup

Leadership

AS

Abhiraj Singh

Founder & CEO

10+ years across product management, team management, and business operations.

BS

Bhragukant Singh

Co-founder & COO

18 years in the event, music, and talent industry — event planner, organiser, talent manager, and artist.

Let's build your next event

Whether it's a brand launch, a wedding, or a festival — we'd love to help.

Request a booking