1000+
Shows produced
About Grootin Live
Curating live experiences since 2013.
Grootin Live connects brands, wedding planners, and event managers with India's most in-demand artists — and produces the events around them. Across 1000+ shows, 100+ celebrities, and 50+ brands, we've been one trusted team for talent and production, from first enquiry to final encore.
100+
Celebrities booked
50+
Brands served
Since 2013
Live experiences
Grootin Live at a glance
Grootin Live (Grootin Music Entertainment Pvt Ltd) is an India-based celebrity & artist booking and event-production company, founded in 2013 and based in Worli, Mumbai. It books actors, singers, rappers, bands, DJs, and other performers for weddings, corporate events, college festivals, brand launches, and private parties — and produces the full event around them.
Legal name
Grootin Music Entertainment Pvt Ltd
Founded
2013
Offices
Mumbai · New Delhi, India
Track record
1000+ shows produced, 100+ celebrities booked, 50+ brands served
Services
Celebrity & artist booking · Live entertainment & event production · Event & wedding planning · Experiential marketing · Brand IPs
Recognition
Recognised by DPIIT under the Government of India's Startup India initiative.
Contact
hello@grootin.live · +91 98188 15430
Cities served
Mumbai, Delhi NCR, Bangalore, Hyderabad, Pune, Goa, Jaipur, Chennai, Kolkata, Chandigarh & across India
What we do
Artists, Celebrities & Influencers
Booking, negotiations, and logistics — matching brands and events with the right talent.
Live Entertainment
Music festivals, brand activations, and theatre-scale productions, from ideation to execution.
Event & Wedding Planning
Bespoke events and luxury weddings — artist bookings, stage production, and hospitality.
Experiential Marketing
Immersive, interactive campaigns (incl. VR/AR) that build emotional brand connection.
Brand IPs
Developing and managing brand intellectual property — identity, assets, and licensing.
Leadership
Abhiraj Singh
Founder & CEO
18 years in the event, music, and talent industry — event planner, organiser, talent manager, and artist.
Tania Dwivedi
Co-founder & COO
10+ years across product management, team management, and business operations.
Let's build your next event
Whether it's a brand launch, a wedding, or a festival — we'd love to help.
Request a booking